Hi, yes, just pull them up towards your face, and not in the direction of the cable. If there are multiple cables, make sure to pull them all together upwards. Then the connector just pops off. Sorry, I have no video to show you.
I took it out without removing the logic board. But I would not recommend it. You will at least scratch the black protective plastic that is around it if you do.
Hey, I made it, it's open! My opener tool was useless. A swiss army knife and lots of brute force is your friend. My tool broke apart not resisting such force that is necessary.