stuck on the apple logo and itunes restore logo

i have this condition where my iphone 5s 32gb stuck on the logo, it wont turn the ios properly, i got to the service and he said my phone needs to change the harddisk, which is really pricey, i never over loaded my phone, i just using it for whatsapp, line, instagram, and mobile legends game, the day before it worked just fine until i charge my phone and i found out my cable are broken, and it wont charging and it died for a ll bit too long, then i go tothe ibox and they jumper my battery it turned on but wont load anything except the apple logo, what happend to my phone to be exact? im trying to restoring via my windows pc it takes 5 hours is it normal?